Privacy Policy

Last updated: January 2024

Introduction

This Privacy Policy explains how clever-maple collects, uses, stores, and protects your personal information when you use our website and services. We are committed to ensuring that your privacy is protected and that we handle your data responsibly and transparently.

Information We Collect

We collect information that you provide directly to us when using our services, including:

Personal identification information such as name and email address
Travel preferences and service selections
Communication records when you contact us
Booking and payment information when you engage our services
Feedback and survey responses

We also collect information automatically through your use of our website:

Browser type and version
Operating system
Pages visited and time spent on our site
Referring website addresses
IP address and general location data

How We Use Your Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our travel services
To process your inquiries and respond to your requests
To create and manage travel itineraries tailored to your preferences
To communicate with you about your bookings and our services
To send you relevant travel information and updates with your consent
To analyze website usage and improve user experience
To detect, prevent, and address technical issues or fraudulent activity
To comply with legal obligations and enforce our terms

Legal Basis for Processing

We process your personal data based on the following legal grounds:

Contract performance: to fulfill our obligations when you engage our services
Legitimate interests: to operate and improve our business
Consent: when you voluntarily provide information or opt in to communications
Legal compliance: to meet regulatory and legal requirements

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

With service providers who assist in delivering our services, such as accommodation providers, transport operators, and tour guides
With payment processors to handle transactions securely
With professional advisors including lawyers and accountants
When required by law or to respond to legal processes
To protect the rights, property, or safety of clever-maple, our clients, or others

All third parties we work with are required to maintain appropriate data protection standards.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Booking records are typically retained for seven years for accounting and legal compliance purposes. Marketing communications data is retained until you withdraw consent.

Your Rights

Under data protection law, you have the following rights:

Right to access: request a copy of the personal data we hold about you
Right to rectification: request correction of inaccurate or incomplete data
Right to erasure: request deletion of your personal data in certain circumstances
Right to restrict processing: request that we limit how we use your data
Right to data portability: receive your data in a structured, commonly used format
Right to object: object to processing based on legitimate interests or for marketing purposes
Right to withdraw consent: withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at [email protected].

Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookies Policy.

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Data Transfers

When organizing international travel, your information may be transferred to and processed in countries outside the United Kingdom. We ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

Children's Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children without parental consent. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a revised date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Address: 42 Stevenson Square, Northern Quarter, Manchester M1 1FB, United Kingdom

Supervisory Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection.